The Ford Story Emerges as Ford Motor Company Increasingly Differentiates Itself in 2009

In the video clip above, Bill Ford Talks About Ford's Emergence As America's Best Car Company

A DIFFERENT ROUTE: At Ford, we are headed in a new direction. After turning a profit in the first quarter of 2008 and making significant progress on cost reductions, we were hit by a spike in gas prices, followed by the current credit crisis. But instead of focusing on our challenges, we’d like you to know how very far Ford has come and how we’re doing business differently. Unlike some of the other Detroit based car companies, Ford has elected not to seek Federal bailout funds, instead choosing a path of fiscal discipline and making the difficult decisions to ensure our viability and ongoing success as an independent American car company. Please visit http://www.TheFordStory.com and be sure to visit the Sanderson Ford and Lincoln Mercury main web site at http://www.SandersonFord.com for all your car buying, service and parts needs.

The Plan
Our plan is actually quite simple: to build the best vehicles on the road today and make them affordable for millions.

When do we plan to do this? ...It’s already underway.

During the past three years, we have switched to a lineup that includes many new cars and crossovers. They’ve been proven to match the quality of the imports, along with better safety, better fuel mileage, and innovative technology. Want proof?

Our Progress
We get it. We need a new way of doing business. You’ll be glad to know Ford has been making great progress…we’re sure you will agree.

1. Ford Motor Company, Honda Motors and Toyota Motors quality ratings are in a dead heat.
2. Ford cars and trucks deliver fuel economy comparable to that of all other manufacturers including the Japanese.
3. No other brand or company in the U.S. has received more government 5-star crash test ratings than Ford.
4. Ford factories and the vehicles they produce have pioneered environmentally-friendly techniques.
5. Six consecutive months of increasing Ford's new vehicle market share amongst American car companies.
6. Ford continues to be the only American Car Company not seeking a tax payer funded bailout.

Home of the Ford story
A different route - Ford on the credit crunch, recession and more fuel efficient vehicles

Ford Shares Their Own Plan
Ford's Response to the US Federal Government's Automotive Industry Bailout Plan

Ford Provides a Progress Report
Building a Superior American Automobile

Share the Ford Story
How to share the Ford Story with your friends.

Sanderson Ford Lincoln Mercury
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Glendale AZ 85301
866-797-3235