Sanderson Ford Lincoln Mercury Community
Welcome to Arizona's Leading Ford and Lincoln Mercury Dealer's Online Community
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Ralph Paglia
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2010 Ford Fusion Sport
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Ralph Paglia's Blog
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Category: Car Dealers
6400 N 51st Avenue
Glendale, AZ 85301
(623) 842-8600
www.sandersonford.com
Posted on June 14, 2010 at 12:52pm —
Ford Surpasses Honda in Initial Quality - Tied with Toyota, but Will Soon Surpass
RDA survey shows Ford outperformed Honda in initial quality and improved upon its previous customer satisfaction scores.
Ford’s quality performa… Continue
Posted on April 22, 2009 at 7:59pm —
NEWS FLASH: Ford Cars and Trucks Score Higher than Japanese Auto Brands in Consumer Ratings and Reviews
According to reports submitted by thousands of car and truck owners to multiple automotive review and… Continue Posted on January 6, 2009 at 7:59pm — 2 Comments
Ford's Potent Pony: The 2010 Mustang Shelby GT500 Introduced at the 2009 Detroit Auto Show
One of the highlights of Ford’s display at the 2009 Detroit auto show is the debut of the 2010 Ford Mustang Shelby GT500 that has been ble… Continue
Posted on January 6, 2009 at 7:56pm —
The Ford Story Emerges as Ford Motor Company Increasingly Differentiates Itself in 2009
In the video clip above, Bill Ford Talks About Ford's Emergence As America's Best Car Company
A DIFFERENT ROUTE: At Ford, we are headed in a new direction. After turning a profit in the first quarter of 2008 and making significant progress on cost reductions, we were hit by a spike in gas prices, followed by the current credit crisis. But instead of focusing on our challenges, we’d like you to know how very far Ford has come and how we’re doing business
… ContinuePosted on December 24, 2008 at 3:00pm —
Ralph Paglia's Sanderson FLM Page!
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Profile Information
- What is the Nature of Your Relationship with Sanderson Ford Lincoln Mercury?
- Supplier, Fan
- Do You Currently Drive a Ford, Lincoln or Mercury Vehicle?
- Ford
- What would it take to compel you to buy a new Ford, Lincoln or Mercury Vehicle?
- Great financing, a fantastic deal and a ridiculous trade-in allowance on my 2002 Ford Expedition 4x4 XLT.
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ATTENTION DEALERS AND DEALERSHIP MANAGERS:
If you are a car dealer, or an automotive digital marketing professional interested in developing a highly effective online marketing strategy that incorporates multiple Web 2.0 and User Generated Content (UGC) sites with automated daily content updates from high quality sources such as the dealer's OEM and other reputable resources, please feel free to contact me by phone or email. ADP Dealer Services is the Automotive Digital marketing Leader with an intricate, powerful, yet fully managed solution that goes beyond advertising to create engagement between your market area's automotive consumers, your dealership's employees, your selected suppliers and your car company to position your dealership as far more than another business trying to sell something today... ADP Dealer Services Digital Marketing Group has a Reputation Management Solution that generates real customers that relate to your team at a far higher level of loyalty for long term business development.
Feel free to call me on my cell at 505-301-6369 or email me at ralph_paglia@adp.com. Oh, please be my guest and take advantage of a no-cost Search Engine Analysis and documented research report on your dealership's website and your market by visiting www.SEMdealer.com and completing the online form... If you are a Ford, Lincoln, Mercury or Volvo dealer, you have a special value added program sponsored by Ford Motor Company, simply go to www.FLMdigital.com and complete the online enrollment... Do it now, before you forget!
One last thing... Be sure top check out a couple of other dealer communities i have set up as similar but different proof of concept pilots:
Ford of Kirkland, WA: www.Ford-Community.com
They make excellent use of a live customer review data feed from DealerRater,com which you can see in the middle of the main page about half way down.
San Tan Ford in Gilbert, AZ: www.San-Tan-Ford.com
This is the Ford store less than a mile from my home, and one of the owners is an old friend of mine, Dennis Snyder, who also happens to be Ford National Dealer Council Chaiman... So, I had to build a San Tan Ford Community for him!
Be sure to watch Dave Tedder's video on UGC/Web 2.0 marketing strategies for car dealers over on my Automotive Digital Marketing Professional Community (ADM) at:
AutomotiveDigitalMarketing.com/video/Dave-Tedder-Sanderson-Ford-LM
Ralph Paglia's Photos
Featured ADM Professional Community Articles
Website Analytics Applications For Measuring and Tracking Visitors; 13 Free Apps Reviewed and Evaluated
Free Website Analytics Tools For Measuring and Tracking Visitors; A Baker's Dozen Reviewed and Evaluated by Dipanka Jana
…Do You Have Old Unclaimed Keys at The Dealership?
A local boy in Rumson, a friend of my son Connor, is obessed with collecting car keys. I just found out about his collection and I have attached two photos. I had a car dealership GM over at the house this weekend and he was begging him for any unclaimed keys that he could send him.
So I was thinking that there must be thousands of unclaimed keys and old keys that may be very "cool" to add to Jeremy's collection. So if you car to make a young man very happy, send me some of you
…2010 ASMA Awards Applications Available For Car Dealer Website Providers
Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automot
With Competition on Search Heating Up, Don't Overlook Yahoo and Bing
Many dealers continue to put all their focus on Google and rightfully so. However, if you haven't been paying attention, Yahoo and Bing have been gaining in search volume. While individually, they don't even come close to Google's stranglehold on the market, together they still represent 31% and I would consider this a very sizable chunk. Who wouldn't want to get th
…Fascinating Facebook Facts
Fascinating Facebook Facts
10 undeniable signs that you are indeed addicted to Social Media
Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering "hey......hey.....do not forget to check in....and it has been already 12 minutes that you have had c
…Old Spice Videos; Viral Marketing Case Study Shows Success by Design!
How Old Spice Videos Are Being Made
How do you take the
Listening to the Voice of Your Employees
I just returned from a Conference and many of the breakout sessions discussed the need for businesses to focus on “The Voice of the Customer”.
This seems to be the new buzz phrase and I heard many different ideas on how a company can achieve this.
1. Utilizing Social Media to monitor what your customers are saying about your company or your products.
2. Listening to recorded calls, hearing where customers are interrupting your agents in order to ad
Small dealerwebinar tomorrow 9am PST, !0 am MST, 11 CST, NOON EST
Clarifying the start time for the webinar "Internet Marketing and Social Media for Independent Dealers and small Franchises." by Ken Gibson of Gibson Internet Marketing Consultants.Brian Pasch Demonstrates Flipboard For the iPad
This video was too large to upload on ADM because of the 100 Mb limit but I wanted to show all ADM members how cool the Flipboard App for the iPad looks. It took me 2 minutes to install the App and it turned by boring Twitter stream into a stylish social media magazine.
The iPad app converted by Twitter stream into a cool Automotive Social Media magazine.
The Flipboard App also brings up an interesting point. Would you read the magazine of your Twitter feed?
…My latest "VW Project" - Volkswagen Certified Collision Repair Facilities
Flipboard Converts Social Media Data Streams into WOW
Robert Scoble on his blog Scobleizer.com broke a story about some new technolog
Will Women refer you to her friends and family?
It is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online custome…
Automotive Dealer Social Media Introduction
The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car. The se
…
Shoot First, Like Han did....
Sitting on the plane I am making the best of my time in the air. Completing emails, watching viral vids (for inspiration of course), and reading business/motivational books. Couple of my old stand byes are of course Crush it by Gary V, and The social media bible by Lon safko...they are inspirational and industry related for me. Do you want to know what I really love about them? The first few paragraphs in the first chapter have nothing to do with sports analogies whatsoever! that's right bit@
…How to Sell Cars and Influence People the Way Ford Has in 2010
Ford Speaks: How to Sell Cars and Influence People
By Mark BordenADM 7-22 Webinar Invite Just posted to Youtube - Gibson- Internet & Social for small dealerships
Ken Gibson of Gibson Internet Marketing Consultants delivers a free webinar for the Automotive Digital Marketing Community, on Internet Marketing and Social Media for Independent and small franchise dealers.
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© 2010 Created by Ralph Paglia.
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Your picture seems "out there"! How do I get one?
Feel free to call me on my cell at 505-301-6369 or email me at ralph_paglia@adp.com. Oh, please be my guest and take advantage of a no-cost Search Engine Analysis and documented research report on your dealership's website and your market by visiting www.SEMdealer.com and completing the online form... If you are a Ford, Lincoln, Mercury or Volvo dealer, you have a special value added program sponsored by Ford Motor Company, simply go to www.FLMdigital.com and complete the online enrollment... Do it now, before you forget!
One last thing... Be sure top check out a couple of other dealer communities i have set up as similar but different proof of concept pilots:
Ford of Kirkland, WA: www.Ford-Community.com
They make excellent use of a live customer review data feed from DealerRater,com which you can see in the middle of the main page about half way down.
San Tan Ford in Gilbert, AZ: www.San-Tan-Ford.com
This is the Ford store less than a mile from my home, and one of the owners is an old friend of mine, Dennis Snyder, who also happens to be Ford National Dealer Council Chaiman... So, I had to build a San Tan Ford Community for him!
Be sure to watch Dave Tedder's video on UGC/Web 2.0 marketing strategies for car dealers over on my Automotive Digital Marketing Professional Community (ADM) at:
AutomotiveDigitalMarketing.com/video/Dave-Tedder-Sanderson-Ford-LM