Ford Said-
“We want car customers to know that we speak their language. We understand their needs, and we’re delivering what they want with the new Ford Fusion. Fusion has the goods, but we also bring the emotional elements. Car customers really are keying in on this marriage of fuel economy with ‘fun-to-drive,’ and no other car delivers as well on both. The ads are fresh and energetic. Rather than simply illustrate features and make claims, the graphics visually amplify the message that ‘We Speak Car,’ and we can say things that other vehicles can’t”
- David Sanabria, Ford Advertising Manager
Our customers said WOW!
Sanderson Ford was lucky enough to get a 2010 Hybrid and Sport AWD for March 19th and 20th and made them available to customers for 15 minute test drives. We promoted this with a broadcast email and the hybrid was kept busy for 2 days straight! There wasn't a single negative comment and we received over 12 orders. This car is the home run Ford finally needed. Now we can show we have a car that appeals to the masses and beats Toyota and Honda for quality and features!!!
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